Zoë Downer is a marketer who helps wine businesses.
Zoë has a temperament divided – creative and spontaneous contrasted with traditional and calculated. The unanswered question had always been: How could those traits combine to forge a life’s work? It was near the turn of the millennium over a glass of Rawson's Retreat Chardonnay (yes, really) that she realised the answer was right in front of her. Wine!
Today Zoë possesses a Master of Wine Business from the Burgundy School of Business and has performed several roles at Shaw + Smith, most recently as Marketing Manager, overseeing the Shaw + Smith, Tolpuddle Vineyard and The Other Wine Co. brands. She sold wine in Adelaide and Brisbane with fine wine distributor Red and White, has a Bachelor of Wine Marketing from the University of Adelaide and the Level 3 Award in Wines from the Wine & Spirit Education Trust, London. Throughout her career, Zoë has accrued significant experience collaborating with a wide variety of stakeholders – including brand owners, winemakers, distributors, PR agencies, graphic designers, and website developers.
As a freelancer, Zoë uses a detail-oriented, creative, and forward-thinking approach to creating, planning and delivering strategic brand visions. She believes wine should be economically and culturally rewarding for everyone and is a signatory to the Australian Grape & Wine Diversity & Gender Equality Charter.
In 2019, Zoë founded Counter Space. The agency is an embodiment of everything she has learnt and the promise of more knowledge to come.