Experienced in building elegant and recognisable wine brands, Zoë Downer is the director of Adelaide-based marketing consultancy Counter Space.

Zoë possesses a Master of Wine Business from the Burgundy School of Business and has performed several roles at Shaw + Smith including as marketing manager overseeing the Shaw + Smith, Tolpuddle Vineyard and The Other Wine Co. brands. She sold wine in Adelaide and Brisbane with fine wine distributor Red and White, has a Bachelor of Wine Marketing from the University of Adelaide, the Level 3 Award in Wines from the Wine & Spirit Education Trust, London, and is a graduate of Wine Australia’s Future Leaders Program.

As a consultant, Zoë uses a detail-oriented, creative, and forward-thinking approach to creating, planning and delivering strategic brand visions. She believes wine should be economically and culturally rewarding for everyone and is a signatory to the Australian Grape & Wine Diversity & Gender Equality Charter.

Zoë founded Counter Space in 2019. The agency is an embodiment of everything she has learnt and the promise of more knowledge to come.

Selected Articles

Bringing labels to the forefront, Grapegrower & Winemaker. Read

New vintage of Future Leaders ready to take charge, Wine Australia. Read

Six leading Australian wineries share their wine marketing secrets, Australia’s Wine Business Magazine. Read

Xpress Service isn’t a creative agency but it does happen to house some of Adelaide’s most influential and creative people, CityMag. Read