Counter Space is a marketing consultancy. We help wine businesses connect with wine drinkers.



The best marketing is honest. It tells a story that resonates.

After more than 15 years’ experience in the wine industry – including working and studying in Australia and Europe – we have learned what customers at home and abroad are looking for.

The Counter Space approach is simple – we match what is unique about wine with what drinkers want and find ways to make the most of that match. We specialise in strategies that create brand and business opportunities. We can also work on one-off projects or regularly pitch in to ensure recurring tasks are completed to an exceptional standard.

With broad marketing expertise – incorporating strategic planning, business to business relationship building, direct to consumer communications and sales, creative direction, content creation, point of sale development, event management, and media liaison – Counter Space is a full-service collaborator.

Our client list includes Shaw + Smith, La Prova, The French Wine Centre, Gentle Folk and Hellbound Wine Bar. Read Case Studies

We are based in Adelaide’s CBD, run by Founder and Marketer Zoë Downer. Read Zoë’s Bio

Please kindly note that Counter Space is fully booked at this time, but - given the fluidity of project based work - we encourage you to make contact nonetheless.




Counter Space
+61 419 825 007
hello@counterspace.com.au